Online stomerij (=steam cleaners) is a company specialised in steam-cleaning clothing, curtains, complete garderobes, sofa's / couch covers, carpets, and more... Main goals of the company: steaming clothes, couch covers, curtains,...
The company is currently active in the offline market but wants to be active online. With the new website, they are going to offer customers / target audience the ability to send their (dirty) products (clothes, couch covers) to get them cleaned (steam cleaned). The cleaned products will be send back by mail (package delivery) within 3 or 4 days.
People who have experience with online shopping and do not have a lot of time. People who are familiar with online marketing and sending / receiving products by mail.
steam, clean, wash, new, bright, shiny, water, fresh, refreshing (clean), fruity
Fresh colors; something nature-like / clean (blue, fresh water, lime green, light purple, combination of colors,...)
Look & feel:
Straight forward, not to many details, clean, basic
I will expect:
- The text (=name company) should be readable. Modern font type
- There should be an icon / image
- The image/icon should make obvious what the concept means / company does
- The icon/image must be able to stand-alone (without the text) and still look good
- 3d image is ok
The site will be fresh (like Skype.com), a few basic colours, blocks,...
- Not too many gradients
- Customer is not to keen on clouds (steam) so maybe that's not te best way to go?