• .PSD Logo
• Logo as a high-res jpeg
• Thumbnail logo/banner version for avatars – Flickr, etc. as well as potential email signature icon, etc.
Tone and Image:
Modern whimsy vibe
Anthropologie.com is a huge inspiration.
Clean, modern designs. Lots of white + bright colors/patterns
Ideally, the logo should include some sort of branded/meme element that can be plucked out and used in other venues. For thumbnail, biz card design, gift tags, label etc.
Notes on color: we tend toward “brights” rather than pastels or primaries. Mango, not orange. Lime, not green. Magenta, not pink. Aqua, not blue.
We like animals and nature, especially birds and owls. We like poka dots, stripes, and flowers. And trees.
We want the logo/banner to be very clean. With some white space. A simple, modern font. The design may or may not include a thimble (it’s not 100% necessary).
A reasonably infrequently used handwritten or script font can be used with an icon.
Messages: Features, Benefits and Value
• Unique value proposition: customizable (monogramming, personalizing)
• Highest-quality materials (designer fabrics)
• Lots of “grab-and-go” items that can be personalized/customized
The attached file is an "inspirational" set of images for a design jumping off point.