CPA Firm is Looking to Update Logo

Peisner Johnson & Company, LLP

PJCo is one of the nations largest CPA firms that consults in state & local tax. We do work for medium to large companies including Fortune 500 companies. We help our customers fix their state tax problems including getting them refunds on tax over-payments. We see ourselves as a progressive company using the latest technologies to assist our clients.

Title: Re-Design Logo Needed for CPA firm

Brand Name: Peisner Johnson & Company, LLP or PJCo

About Us:
We are a conservative, but progressive CPA firm with national exposure and a family-oriented environment. We see ourselves as the consummate experts in our narrow niche specialty of state tax, but we don’t trip over our ego’s. We take work as seriously as we take our fun.

Target Audience:
A quick look at our client list will give you the wrong idea that we only cater to Fortune 500 companies (http://www.peisnerjohnson.com/clientlist.htm). The fact is, most of our clients are medium size companies ($25M on the small side to $250M). Our main contacts are usually, Owners/CEO’s, CFO’s, Controllers, or Tax Managers. We have clients all over the country.

Requirements:
We are looking for a redesign (updated look) of our current logo.
We have no pre-conceived notions as to what a redesigned logo should look like, except that we have a large base of customers that recognize our squiggle (the PJ mark in front of our name). The shape should be similar to the original so it’s recognizable - but updated.
The typeface should be clear, simple and bold. We want something that stands out. We typically use Palatino Linotype font for the logo, however, Times New Roman has also been used, however, we are not stuck on these fonts. We would be open to your creativity as long as it conveys the expertise/sophistication discussed above.

I have attached a pdf of our current and past logos and their applications.

Our website: http://www.PeisnerJohnson.com

Competitor Websites:
http://www.Ryan.com; http://www.thesaltgroup.com; http://www.DMAInc.com; http://www.mcgladrey.com; http://www.GrantThornton.com; http://www.kpmg.com; http://www.pwc.com; http://www.deloitte.com; http://www.ey.com

The files we will require are:
Print file format - either EPS or SVG (CMYK)
Web file format - .jpg and layered .psd (RGB; Large size)
Icon file - .ico for our website (PJCo Squiggle only)

Please do not use any stock images or clip art in the logo.