Do NOT incorporate bar charts (or increasing bars), arrows, "swooshes", trees, globes, dollar signs or other "common" financial firm imagery. Logos incorporating these elements will be rejected.
The logo will be utilized on bright white stationary, lighter color scheme website, embossed (bright white) business cards, and embroidered hats/jackets/shirts. We would prefer only a few colors in the logo and nothing too bright.
We would prefer Century Gothic or other modern, elegant, straight and reasonably compact fonts. But we are "ok" with traditional font types if they blend well with overall imagery.
The name "Wealth Impact Advisors" is a completely new refresh of our corporate identity. We pride ourselves on having a POSITIVE IMPACT in the lives of those we serve. We serve a diverse age base of individual clientele from those in their early 30's to those in their late 80's. A majority of individual clients are well educated professionals. We also provide fiduciary advice to corporations primarily in the professional services and manufacturing sectors.
We are looking for a logo that respects both traditional values/design elements but also represents a new fresh/energized perspective.
Right now we do not have a preference if the entire logo is justified horizontally, vertically, or in a square foot print but will ask for these variations.