ENTER+ ("enter plus") is a platform created to innovate the way
conferences and knowledge sharing take place in the Brazilian
Communications sector, especially when it comes to leveraging the
social aspect both in the physical and the online worlds.
The goal is for ENTER+ to become a trend-setting brand which will
comprise industry conferences and online content that are both fun and
informative bringing up new and exciting names, possibilities,
INTERACTIONS and EXPERIENCES for its audience. Thus, creating a less
traditional approach to events focused on the before, during and after
experiences. Sponsorships will also be taken to another level through
in-venue innovations and meaningful connections with the audiences.
The main aspect that should be portrayed through the logo is that
ENTER+ is beyond Communications; it's about sensations, learning and
experiences. That's what sets us apart and should be well communicated
in a visual yet simple manner.
ENTER+ will be an annual event itself (the main one), but will also
lend its name to an online destination that will keep active
throughout the year and eventually an online video channel called
ENTER+TV. Furthermore, it will also give birth to niche events that
will complement its broader range of topics (all related to
communications and innovative experiences), such as: ENTER+Music,
ENTER+Fashion, ENTER+Sport, etc. Last but not least, we plan on
rolling out a bigger project in the coming years that will merge all
niche events into a single project called ENTER Festival. Therefore,
it's very important to think of a design that will work in the long
term connecting all niches and suffixes (i.e. through different colors
or fonts) to a parent brand that will be visually appealing yet easy
on the eyes.