Electricity is the set of physical phenomena associated with the presence and flow of electric charge.
The word was first coined in the New Latin word electricus ("of amber" or "like amber", from ἤλεκτρον, elektron, the Greek word for "amber") to refer to the property of attracting small objects after being rubbed.
Electrical power is now the backbone of modern industrial society.
The agency seeks to provide it’s customers with the benefits of the impact that comes from attracting ‘attention’.
The value proposition is:
There are only four types of audience: prospects, customers, loyal customers and former customers.
In order to attract prospects you need to get their attention. In order to make customers into loyal customers you need their attention, in order that loyal customers do not become former customers you need their attention.
In a world where attention is scarce, getting attention is the only objective.
Getting attention is our strategic focus: relative effectiveness determines which tools and tactics we employ.
Tell us how much attention you want - and we'll get it for you.