Create an attractive and original logo for a Matcha Green Tea company

REJUVENATE, REVITALIZE, RECHARGE

Food & Drink

We are a startup company that is focused on bringing a superior quality grade matcha green tea powder from Far East to both the young adults and working professionals in Western countries. Since the majority of people in our society are working full time, often they ignore their health and may overwork themselves. We want to offer an organic and high quality matcha green tea that can boost energy levels, decrease stress and provide a high amount of antioxidants so people can maintain both their productivity and health. Ideally, our target audience is focused on people who are working full time, age 30-39, and they most likely have been recently married, and are planning to have kids within the next year or two. This means the logo of our company should aim to people who are relatively educated with a fair bit of disposable income to spend on maintaining their overall health.

For our new logo design, there are 4 main colours we want to incorporate. We are a startup company focused on providing superior grade matcha green tea powder to both young adults, and working professionals. The colours we would want to see are primary: Green: this symbolizes nature, organic and health. We decided this would be best as a tea leaf. Gold: Our company's name is called Matcha King. This colour symbolizes the king component. We want to establish our company as one of the best in the this business. The gold colour can be added in the form of a crown. Black: It is simple and easy to read. This can be added to the company name. Dark Blue: Blue is often seen as a colour of honesty, and professionalism. We want to have the slogan 'Rejuvenate, Revitalize, Recharge' after our company name. We want to establish those feelings in our target audience, so we decided to use dark blue as the colour for the slogan.