1. Please emphasize 'ACHIEVE' (over 'Lending')
2. I would like the logo to evoke the following emotions:
- Feeling of Success / Winning / Achievement.
- Vibrant and Intelligent, but with an Edge
- Empathy -- a "Human" and "Real" feel
- Trust, Credibility, Honesty
- Flavor, Originality, and Fun
- Feeling of Control, Power, and Confidence (for Consumer)
3. I've attached some examples of Logos that I like.