We prefer the general shape of the logo to be rectangle in shape.
We are a B2B2C business so we need to appeal to the following Target Audience:
Health Insurance Companies
Physicians and their Medical Practices
And then the following 'Customer(s)'
Older individuals living in their home
Children and caretakers of older individuals living in their home
Key feelings, thoughts and Words for the Logo to Convey Safety, security, independence, connection to home, saving money by avoiding medical care, emergency room visits, avoid hospital stays, Medical, Medicare, Medicare Advantage, Home, Falls, Falling, Cost savings, Longevity, Health, Independence
Font Specs and Color Theme We are Considering Prefer sans serif font Darker Blues, Greens, Black and White colors.