About the brand name of "enjin".
Its the neologism word based on “engine” and the Japanese Kanji.
“en” = “縁”(relationship)
“jin” = “人”(human,people)
And the origin of this brand name is that,
To make the plat form as the “Engine” for company growth with the concept that the human relationship is that core.
Although, When you making the symbol, you do not have to embed these image of human, relationship and engine.
Instead of this, please emphasis the impression of stylish of it.
The based shape of symbol is something represent the word of Big-data and AI,
which have a impression of mathematical.
And it is a website so suggest with trend in the web.
See this attachment.
Please select the Logo-type which has the impression of smart.
Refer my attachment which has thin lined San-serif. As i thought this impression is more smart than any others.
[About color scheme]
Please use cold yellow scheme having the impression of cool as service color.
based on yellow scheme like below.
[the impression we want to give]
This service solicits the theme “Operate HR works in a strategy with using Big-data”.
so,we want to emphasize the keyword of ”Data” and “Analytic”.
And below are more keywords that we want to evoke,too.
Big data, Data mining, Machine learning, Deep learning,
AI, Latest, Forefront, Efficiency, Optimize, Mathematical, Polished, Simple,
No waste, refreshed to use, Cool, Futuristic.