My name is Al Brown and I want to significantly improve the lives of millions of people. There is unnecessary pain in the world and preventing or relieving pain is often an information problem that can be solved through technology and a team of dedicated individuals.
Muscular tension and dysfunction is just such a problem. Relieving it will not only improve the quality of life for millions, but that it will make possible many other creative interactions.
In the process, I hope to make available these benefits to friends and family and the communities where I spend my time. Many social problems flow from untreated physical problems and we all benefit when those around us are free from private suffering.
My target audience is the health care industry. The image I seek to build must convey stability, safety and a sense of deep care for our fellow men.
The target market is health professionals that make decisions affecting the quality of care for those with chronic muscular tension and pain.
We also seek to reach investors that are looking for intelligent opportunities that will create lasting contributions.
We feel we offer an approach that will yield radically better outcomes for many people. We must convey this while simultaneously respecting existing traditions. We seek to make friends while quietly delivering the message about the great thing we have created.
In our logo we seek to promote the brand name "Deep Therapeutics". Please spell this correcty; its quite easy to reverse the e and the u.
Although this logo will appear on our web site, we do not seek to promote "deeptherapeutics.com" in our logo. We have a physical machine and don't deliver services to consumers using the web. Our site will simply promote our machines and our unique thinking on muscular tension.
I like the image of a ripple moving across calm water. We are disruptive but not destructive or upsetting. We offer healing to those that have been poorly served until now.
A ripple moving across calm water is not a necessary image, simply one idea that certainly may not be best for all that I have described above. I welcome your creativity. You are the expert.