We offer negotiation trainings and coaching to private and public clients. Many of our trainers and coaches have a research background (PhD etc.). We perceive ourselves as very innovative, which means that we teach based on cutting edge research and that our trainings are highly interactive. Also, having fun is very important to us; several of our trainers and coaches have a background in improv theatre or stand-up comedy. This fun element however should not be too central in our logo, as our clients are more serious than we are. The fun element might rather be suggested by a certain lightness that the logo creates in the viewer (if that makes any sense.. :-)).Most of our people have a background in psychology.
Our company is smaller than many our main competitors and we would like to maintain a certain underdog image even in case that we will outgrow them. We try to be smart and practice understatement rather than be "professional show-offs”. We want to know the rules and then break them self-confidently wherever we think that they don't make sense. We (want to) work for some of the most respected public clients, e.g. for the UN, leading universities, or diplomatic services. In the same time, we want to work for some businesses and also help sustainability NGOs become more effective. We don't wear suits but we use the best technology. Most of our clients are international.
We are not designers, but imagine that a logo that fits to us might be rather simple and clear, a bit cool/hip, and maybe have some positive colours. It might look focused and show energy.
A lot of what we do in our work is help people navigate complexity. We try to help them find CLEAR, STRUCTURED, ELEGANT and CREATIVE solutions for negotiation challenges that they face.
We believe that negotiators should work together rather than work against each other - this is not for "esoteric" reasons but because research has shown that working together makes people more effective negotiators.