my company been around for 15 years known as ART. i'm renewing my name and brand because in the last 2 years a big leap as made for us.
i've added my former logo, not that i want te new one to be based on that, just for show.
we work in the field of design, art, and it's importent for us to look fresh, unique, young and modern. we want our logo, that will mainly be on a Bcard or in a presentation to a client, to make the client say... "wow this guys look creative and cool".
the name means three thing to us
1. the renew company, the new "art".
2. sound like new-york, make us sound cool :)
3. we bring to our events the newest art form, rether is technology, or a new band, modern design etc...