We are a training company that conducts live educational seminars as well as online seminars. All our trainings and products are based on the work of Jack Canfield (http://www.jackcanfield.com) and his best-selling book, The Success Principles. We show people "how to get from where they are to where they want to be". There is a chart at the end that explains our target audience. We market to everyone, however we skew female, more educated and more affluent. in the past we conducted live trainings only, but now we are developing online versions of the live trainings.
This project is to develop a logo for a new online training that we are developing called Breakthrough to Success (internally we call it BTS, but that does not mean much to anyone in the outside world). We have been selling the live version of Breakthrough to Success for many years. Here is the current website to give you an idea of the Breakthrough to Success live training and logo: http://jackcanfield.com/success/bre…rough.html
We do not have to follow this same look, but we can. So this will be the online version of the Breakthrough to Success live training. The product will likely have about 15 hours of classroom video, and a series of PDF workbooks for 15 online modules. [We many need help designing the workbook template as well.] The online product is self-paced and self taught and is 100% online. The price is anticipated to be around $1,000.
Also, we'd like to take the emphasis off the word "Breakthrough". I know that sounds crazy, but many people don't know they need or want a breakthrough. We feel it is more important to convey that this training will help them "live a life with purpose" and have a meaningless life (we don't say meaningless), or they can "live a life filled with meaning and passion". That seems to resonate better. At the end of the day, we help people move ahead with their life, get "unstuck" and get to where they want to be. That can mean different things to different people -- make more money, have better relationships, have more time off, find passion and purpose, etc.
Our typical color pallets is shades of blue, but we can expand the color range like we did with the BTS live training website. We'd like something contemporary and forward looking.
I attached some research for our general audience.