Sandy Davison got their new logo design by running a design contest:
Create a New Logo for a Private Country Club in Naples, FL
Check out Sandy Davison's Logo design contest…
Heritage Bay Golf & Country Club We are a high-end private country club located in Naples, Florida. Our facility was developed in 2006 by Lennar and the members of the club bought the club from the developer in 2012. The community is gated and has single family homes, patio homes and condos. Our golf course has 27 holes and we have a fitness center, swimming, tennis, locker rooms and a spa. We have a quality restaurant for our members, meeting rooms and and a banquet facility for weddings and other functions. Our focus is delivering a quality private club experience for our members and guests.
Logo types to explore
We have had 3 logos since the club was founded and now that the members own the club, they would like a new logo to help rebrand the club. The first logo was designed by the developer and is on our monument sign at the entry. None of the members liked this logo, so they designed a second logo with a palm tree. That was met with mixed reviews, so they came up with a simple logo with just the club initials (HB). This is our favorite of the 3 logos, however it needs more to it (i.e. - a crest or shield around it?) I have attached all 3 logos and some samples of other high-end country club logos that we like. This new logo will be used in our golf and tennis shops, which is our #1 priority. Some of the items that it would need to look good on include: hats, shirts, sweaters, jackets, leather goods, golf balls, ball markers, towels, bag tags, gloves, misc. accessories and other items. This logo will also go on our website, e-Newsletter and collateral materials including: scorecards, business cards, stationery, signage and other printed materials. Eventually this logo could be used on community signage and the main entry sign. One key to notice on the sample logos is that the logos have a symbol that represents the club and they use the name or initials of the club. The key is to have a logo that looks good with just the symbol by itself or with the club name. So for example, at Grayhawk, they sometimes have the hawk by itself, at Carlton Woods, the shield with the initials can be by itself, Baltusrol uses the ball and wings by itself, etc. On certain retail items and on certain collateral materials we would use our symbol or shape by itself and in other circumstances we would use the full logo. They need to be interchangeable. Lastly, we are going to narrow the choices from the 99designs contests down to a final 4-5 logos. We are going to present these logos to our members, so they can vote on the winning logo design for our club. It will be fun for our 1,200 members to be involved in the process. Thanks for your help!! **We like several designs we have seen so far, but there are a few more things we would like to see. Please try and use either animals, plants, trees and other items that could signify South Florida (i.e. - palm tree, palm leaves, birds, ocean, etc.).
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Sandy Davison collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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