Create a new logo to serve a fast growing corporate coaching company

WWA

We need a descriptor that says 'Corporate Coaching'

The client is a leading executive coaching company in the United Arab Emirates and has been serving the region for over a decade with an impeccable track record of local experience. The company specializes in executive and team coaching with a network of coaches that serve some of the most prestigious customers in the region. All network coaches at the client’s company are accredited and follow the code of ethics governed by the International Coach Federation.

Primary Audience:
Existing Customer Base: which includes HR Professionals and Senior Executives within Corporate and Commercial sectors.

Secondary Audience:
Potential Clients: This includes HR Professionals and Senior Executives within Corporate and Commercial sectors across industries.

Fonts
Specifically sans serif fonts only to be used for the identity and logo.

Design
We are looking to create an identity that will create impact with its design. It should be modern, powerful, sharp, bold, alive and have immediate impact on being seen.

The design should reflect the values of the company, which is a market leader, professional, open, trustworthy and honest.