Azimuth Private Wealth Management manages investments for wealthy individual investors. We selected the name Azimuth because the concept is used in navigation, astronomy and mapping.
Used in celestial navigation, an azimuth is the direction of a celestial body from the observer. In astronomy, an azimuth is sometimes referred to as a bearing. In modern astronomy azimuth is nearly always measured from the north.
We like this because we are trying to manage our individual investor's assets with with the future (the direction we are heading) in mind.
The tone and tenor of the mark should instill confidence, trust, direction, vision, stability, power, knowledge, dedication, determination.