Very active, positive, accurate to the brief and very responsive!
How Arc52 started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We develop custom web and mobile applications for medium-sized and large businesses.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Aquas: Empathy, compassion, clarity and precision.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We're looking for a logo on the more abstract end of the spectrum, and would like to avoid design cliches that overemphasize semicircles.
We'd like to a see a logo that works as both a standalone icon, and an icon with a wordmark next to it.
We're keen on seeing designs with geometric concepts (like the measurement of an angle), concepts playing with progress over time, and concepts that are simply abstract.
A bit of background information about our name: we chose Arc52 because we think of projects as arcs (beginning, middle, end) made up of our basic unit of work, a week of our time. The 52 stems from a year being composed of 52 weeks.