jeannie.ruesch got their new logo design by running a design contest:
Create a modern logo for an established accounting technology education and advisory group
Check out jeannie.ruesch's Logo design contest…
Accounting & Financial
PLEASE READ THIS BRIEF IN FULL. Sans serif fonts only. We are rebranding a 20 year old company with a well-established brand in the accounting industry. (Please see the current logo below that we want to move away from). We are an advisory and publishing group who provides education, thought leadership and an unbiased perspective on today's accounting technologies. We work with accountant and small business consultants to educate them on the latest technology that will help their clients get out of the back office rut. We also work with accounting technology developers to help them understand the marketplace and provide consultation on product development. We deliver thought leadership on where the industry is headed, including in-depth articles and books, and we are a partner to accounting professionals and software developers. We have an international membership of accounting professionals called the Sleeter Group Consultants Network. Our main areas of business are our membership, a large annual conference, books, textbooks used in college accounting courses, Research crafted for Wall Street analysts, and a very popular online magazine. We have a few established audiences: - accounting professionals from bookkeepers to CPAs who are tech-savvy, interested in building an accounting practice that will grow with technology and lead their clients into new ways of doing business. - Analysts making investment decisions based on our research into the accounting industry - Teachers using our books - Accounting students
Logo types to explore
We need to update our brand to a modern look that still respects our years in business. The logo should signify forward thinking attitudes, technology, technology, leadership, community. We want something that shows MOVEMENT. Should not be boring. We love the concept of hidden imagery in logos (see link in messages). we are about education, community, leading to the future, embracing new methodologies. None of the traditional images associated with accounting. (Please do not include imagery of money, calculators, etc). The font should be sans-serif, the entire logo should be modern and clean but still maintain a warmth. We want to be able to apply the main logo to expanded logos for: • our membership, Sleeter Group Consultants Network • our conference, which is called SleeterCon • our online blog/magazine Get an idea of our fun side —We have a fun logo for our online web video program here: http://www.sleeter.com/webio Here's a font we like: http://www.myfonts.com/fonts/redrooster/harry-pro/plain/ We don't mind purchasing a font. This needs to be a logo that will look great at large and small sizes, for a variety of purposes including print ads, online ads, embroidered shirts, etc. It must be vector based and provided as an Illustrator file. Our existing, 20 year old logo is included below. YOUR submissions should be vastly different. To get more information about us, our website: http://www.sleeter.com/ Our annual conference website: http://www.solutionsconference.com/
USD 799 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
jeannie.ruesch collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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