I'm starting a blog at http://www.bootstrapwriting.com (still a WIP), and I independently publish mystery / thriller fiction (my first novel is in the editing process). The blog will focus on the entrepreneurship and marketing sides of starting a fiction writing lifestyle. Book publishing is currently going through huge disruption, with the power of publishing and marketing falling into the hands of the writer. My view is that to take advantage of this, writers need to become entrepreneurs. Hence the term 'bootstrap'. Bootstrapping is a term that means to start and grow a business without any outside funding.
The objectives of the blog are:
1. Contribute knowledge and education to the Independent fiction publishing movement
2. Build a community around my own writing
My target audience is aspiring fiction writers. People that stay with the blog will be fiction writers that want to explore and empower the entrepreneurial side of independent publishing.
The values I'm trying to convey with the mark are: modern, creative, intelligent, a little whimsical.
The mark will be used in the header of the blog, footer of emails, on my twitter / facebook / google+ / flickr / Instagram covers and business cards.