No teapot, teacup, tea leaf, teabag imagery - basically avoid all cliches. Also, avoid imagery of Rocky Mountains or the Flatirons.
We want the logo to convey an image that is...
- clean but slightly edgy
- modern but classic
- no sharp edges
- bold in a non gender specific way - leaning more towards the feminine side but not alienating men
- has a symbol that is instantly recognizable without text.
- it's an organic product
- we take classic teas and put a modern spin on them
- company is run by twins
- we want BoCO Tea to be something that people look forward to on a daily basis.
We are purposefully withholding examples at this stage of the project just so that we can see what you come up with. After the first drafts, if we feel that examples are necessary we will provide them.
Ultimately, we want something that looks good on a banner as well as on a business card.