I write a food blog for people following the "Slow Carb Diet" - the diet made popular by Tim Ferris in his New York Times Best-Selling book "The Four Hour Body".
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Organization name enveloped by a pictorial element or shape.
no specific colors, but I prefer a vibrant and inviting look - not muted, earthy or pastel colors