it is a workwear brand. We sell a range of workwear and are looking to own brand it. I guess it would be biased towards tough masculine but would have to be worn by females.
Not workwear as in suits and formal trousers....this is for poloshirts, combat trousers, sweatshirts, basic jackets...
Not so much fashion but more function.
We want to create a brand that people will like to wear without it being a fashion brand.
Going into construction and service industry
Competitiors would be KANSAS, Mascot, Veltuff, U Power, Blaklader, Snickers, Engel