How collectivebn started their logo design journey
Who are you known as?
step one finance
Tell us a bit about who you are and the people you reach
A home loan / finance business helping young women and couples (age 30 - 40) buy their first home or next home with the best financing solutions in Australia. We have affiliations with 30+ lenders to be able to provide an independent solution to clients. Premium service in everything that we do. Expert and trusted adviser, thought leader. Integrity and humility, innovation and technology are the core values. Also want to try to be different to any other mortgage broker or finance company and hoping for this to come across in the logo.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool
Black: Fear, Secrecy, Formal, Luxury
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Please ensure the design is as simple as possible. Ideally, lower case font for step one and also a version in all upper case. The emphasis is on step one with the finance in smaller lettering below the word one (potentially?).