There may be more work going forward for the designer we select. We are ok looking at designs with pictorial or abstract images.
Here is a link to a page with some logos we like along with a short explanations about why we like each one. Please read the explanations under the logo to see what we liked and didn't like about each. http://www.pinterest.com/betsyflana…lanations/ ***Please note*** that we really like it when symbolism is integrated into the words if possible like what you see in the logos for Ballet, Morning, Charge, More, Shift, Helium, Talkmore, Water, Sync, Quote, and Summit. OR where the name of the business is integrated into the image like you see with the logo for Meat, London, and Coffee. BUT, words must be easily legible.
If you create a design where the font/lettering is not the same for the words Work and Strengths, then the word Strengths should be dominant. (I'm not saying I want you to not have them be the same, just saying the word Strengths is more important and should be highlighted more than the word Work).
We need 2 formats for the logo - one square format, and one horizontally laid out.
We are looking for font that is classic and denotes strength - not super trendy, not cursive/flowy.
We need the logo to appeal to 20-30 year old young professionals, people who manage Training and Development within organizations, HR managers, Senior Executives and CEOs.
Generally speaking we have seen and don't like images of briefcases, hearts (too feminine), men's ties, or fists (too masculine). And so far we've seen a few with barbells, arms, and/or bulls - we haven't liked these (although we aren't ruling out this imagery altogether). Please be creative and clever (but words need to be easy to read)
Generally speaking we need a strong professional font - definitely no cursive and probably not curved or rounded letters.
We do not want generic or overused logos like you see here: http://www.gtgraphics.org/genericlogos.html
Logo in a vary of formats, including Eps and Psd
Absolutely no stock images are to be used. 99designs will be keeping a close eye on this contest to ensure each design is original.