This designer was very responsive, helpful, patient and accommodating with my requests, I highly recommend!
How Mu4Investments started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Mu4 Investments is a quantitative investment firm / proprietary trading firm. Similar firms include AQR Capital, Two Sigma, WorldQuant, GSA Capital Partners, Chopper Trading, and Capula. We use advanced methods from mathematics, statistics, operations research, computer science and other fields to design automated computer programs that trade stocks and other financial instruments on global exchanges according to quantitative criteria specified in the computer programs. Our target audience is institutional investors (pension funds, endowments, family offices) and high net worth individuals as well as potential candidates we might like to hire in the future, who would most likely be recent or current PhD students in mathematics, computer science, or a related quantitative discipline.
What industry do you think your business is most related to?
Accounting & Financial
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Mu4 refers to the fourth moment of a probability distribution, which is represented with the lowercase Greek letter Mu with the number 4 as a subscript (see the attached file). We definitely want this incorporated into the logo (the Greek Mu with a subscript of 4).
The fourth moment of a probability distribution quantifies the likelihood of extreme events. The connection to the company's business is that Mu4 uses "high sharpe" investment strategies which reduce the risk of extreme events for investors (large losses in the stock market).
The second example logo sketch puts the Mu4 against a probability distribution with a "heavy tail", i.e. a large fourth moment. This is a possible idea we had, but one which we are not necessarily tied to.