Tell us a bit about who you are and the people you reach
Identity Ink delivers unique, custom solutions for architectural graphics and signage to designers, architects and contractors to their subsequent end users throughout many sectors around the world. Through the use of media and large format printing we have been able to create a unique niche in the digital printing industry focusing solely on interior design and finishing.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The current logo (see attached) is well liked as the fingerprint immediately is recognized as uniqueness and identity, the only issue with the current design is that it looks just like a real fingerprint and as such the business is commonly asked about security and detective services. We would like to see the logo incorporate the idea of uniqueness through the use of the fingerprint but geared towards our industry of large format digital printing, use of inks, etc. The attached example of a logo we like for "Personal Opinion" illustrates this as the uniqueness of what is being said in the word bubble is told through the use of the fingerprint lines to create it. We would like the logo to be a stand alone icon as much as possible for use in letterhead, quotations, invoicing, etc. from the word mark. The word mark should be architectural, clean and modern, nothing like the current word mark that seems soft.