In terms of color, we don't have any specifics picked out. We do know that we'd like to incorporate something representative of a creek and for that to be a shade of blue.
We aren't looking for an overly OBVIOUS logo here. We did some work with a private graphic designer previous to trying 99 Designs and we were not happy with her work; it was exactly what we would have expected: a bland use of the letters "D" and "C" with a creek in the middle. We'd like something slightly subtle; something that takes you a second to realize what you're looking at. Utilizing the "D" and "C" of Dry Creek is NOT out of the question. In fact, we'd love to incorporate the letters. We believe there is a right way of doing so; an attractive and creative way.
We like certain things about each of the attached logos. For the Gradex logo, we like the incorporation of the excavator and the letter "G". For the Brink logo, we like the sharp, clean lines and simplicity but also that it conveys construction via the nail and pencil. The Taurus logo is our absolute favorite; it combines all of the characteristics of the first two logos into one: the pictorial is an actual Taurus but draws on the construction aspect with the hammer. The Taurus text utilizes the form of the horns from the pictorial and ties them together. That logo is very well done and is very similar to what we are looking for.
We'd like something that can be used as a combination but also as standalone pieces. For example, the pictorial in the Taurus logo could be used by itself on a hat or a t-shirt. Additionally, the Taurus text could be used at the top of letterhead or on the side of a truck. They can also be used together, as shown in the logo. Same goes for Nike. The Nike swoosh can be used alone and the market audience knows whose product that is. The "NIKE" text can be used the same way. They can also be used together.
We want our logo to set us apart. We firmly believe that a logo can sometimes be what makes a market audience choose one company over another. If ten people look at our logo compared to another logo, we want our logo to be the one that provokes, "Wow! Now THAT is a SHARP logo!"
Our logo is important to us. Although we are a new company, we have experience in the business and we are just as good, if not better, than the other builders we would be in direct competition with.
Please do not hesitate to forward along any questions. We are very excited to sort through all of the submissions. Thanks and good luck!