Description of what we are looking for in a logo:
Experiment with a Proxima Nova type font or Helvetica
The most trusted advisor helps clients simplify the clutter of their lives. We translate complexity, and turn into simple actionable advice.
Looking for a logo that shows the most trusted advisor as the one, central place a client can go for trusted advice among the noise.
* Clean, progressive design
* Sophisticated & creative - not silly
We are ok with a logo in addition to the text- think trust, solid, creative, a beacon of advice. What might represent that.
Slogan: The Art & Science of Integrated Advice
(btw Behavior | Gap below is one of the favorites)