Platform business for “Knowledge exchange” among people who shares same experiences .For example, Platform business on which people who has read same books gather, and exchange their opinions on that book.
Organization name in a stylised type/font becomes the logo.
Representing trends from the internet including gradients, rounded corner etc.
Base Color as blue, navy, black to convey "Mainstream Business w/ trust". Point color as Red, Orange, Yellow to convey “Spontaneous/emotional action”, but that's not a strict requirement