Usha Martin University (UMU) - we would like to see less use of the initials UMU as it tends to detract from the name - Usha Martin University. The focus should be on the full name in the logo and not on the initials UMU. The initials are more a currency of verbal, and ease of written expression.
Please note in particular the Google nexus, where the ‘X’ comes together in four colours to indicate a nexus; or the Cisco logo which incorporates the Golden Gate : a key landmark at its headquarters.
We would like to use the USHA MARTIN Limited group logo colours in this logo. Attaching the CMYK &RGB code for primary codes.
⦁ Provide logo usage guidelines with examples of how the logo should be used, i.e the minimum size of the logo for print or for the website favicon, margins, placement with written text.
⦁ Logo should be created in colour, Black on white and white on black and Reverse.
⦁ Logo pack should include options for different platforms: Mac; Windows and Linux
⦁ Guideline on wrong usage of the logo the Dos and the Don’ts accompanied by samples of common errors.
⦁ The logo should be adaptable to various media format like print, video, html. The logo should be made in colour and black & white as well as reverse.
⦁ The logo should be shared in different formats: jpg, CDR, pdf, png, TIFF, EPS etc.