Completed contest

Are You Creative Enough to Design the Winning Logo?

Leanne Chesser needed a new logo design and created a contest on 99designs.

A winner was selected from 125 designs submitted by 9 freelance designers.

125
entries
9
designers
1
winner

One of the designers who made it happen

Winner - danZkii
Excellent communication and commitment to the process from start to finish.
- Steve324401

How Leanne Chesser started their logo design journey

Company name

Building Blocks Coaching

Overview

Among other things, I'm a life coach & teacher with an online business. I'm passionate about personal growth and I believe very strongly that success in life & business begins in the mind. Therefore, I work with my target market to improve their thinking. This includes their thinking about themselves & developing a solid sense of self worth. I also believe very strongly that self awareness is necessary (passions, values, personality, etc.) before a person can create their vision & before they can break that vision down into goals. So, I work with my target market to first know who they are, then design where they're going & how they're going to get there. I also teach success strategies.

Because I work with the foundations of success, I use the phrase, "Building Blocks" in my business name. To me, building blocks have to do with the essential stuff (like DNA). Each element builds on the one before . . . & the initial ones are vital. Without them, the foundation isn't solid & the structure crumbles.

Because I begin in in the mind and move out, my tagline is "Design Your Life & Business From the Inside Out."

My style of coaching is intuitive. A spiral represents this for me - - moving out from my inner core (gut, wisdom, heart, inner knowing) & helping my clients move in to their inner core to find their own solutions.

I'd like these ideas incorporated in the logo.

Tell us a bit about who you are and the people you reach

My audience is made up of moms who currently work at home, or moms who want to work at home.

If they're work at home moms already, something's not working in their business & they're frustrated, discouraged & worried that they might have to go back to work (or go to a job for the first time as a mom) to provide an income . . . which would mean putting kids in daycare, which they don't want at all.

If they want to be work at home mom, they want to start out right. Maybe they're still in their job but want to make a home business work so they can be home, earn an income & keep their kids out of daycare.

Either way, they want success. They need comfort & reassurance. They need life & energy. They need to know they can do it.

I work with them to build the blocks of success, starting with the foundational elements on the inside (thinking, self worth) & moving out to self awareness, vision creation, goal setting, success strategies & other elements . . . so we design their life & business from the inside out.

Requirements

The building blocks idea needs to be really clear. I'd also like the spiral to be incorporated into the logo (to show "inside out" & coaching style).

I need a graphic/icon as well as text (not all caps). I need to be able to change the text because I have subsidiaries to my business as well (e.g. Law of Attraction Building Blocks). It would be nice to see my tagline included.

I'd like warm colors (vitality/life) - - oranges & yellows with a bit of blue or green. Orange represents creativity & self expression; yellow represents self worth & identity (important in my coaching).

I want it to be inviting & playful, yet still professional.

Things sound complex here, but I want simplicity in the design to reflect the idea that they can be successful & that things take place in blocks, or steps.

I like this a bit:
http://istrouma.org/assets/1324/bui…raphic.jpg but with a more artsy, paint-like design like:
http://www.jeffjonesillustration.co…blocks.jpg or: http://www2.ups.edu/community/tofu/…ks_BKG.GIF.

I need to use the logo in many places: website (header/banner), business cards, stationery, letterhead, Facebook, Twitter & YouTube so I need a print file format (CMYK - .pdf?) & web file format (.jpg).

The logo must be 100% original - no clipart, stock photos, pre-produced or licensed material.

Custom package

US$326

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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