The overall look and feel of the website will be clean, modern,
minimalist (white background, product as hero).
The aim of the business is to change perceptions of 'granny' targeted
kits where you sew a picture of a kitten or flower for example! Our
aim is to tap into the new resurgence for the traditional arts of
sewing/knitting/crafting and to promote creativity rather than just
one art/craft. Any graphic therefore should speak about being creative
rather than one specific art/craft.
It would be good (though not vital) to have a nod towards the fact
that we are sourcing globally. The logo should also definitely not be
ultra feminine despite the target market. This is about being cool,
trendy and modern. No corporate feel.
The logo will be used on the website, business cards but also on
stickers/labels on packaging. We are thinking that the labels maybe
The name Inching Closer is relevant to the business for two reasons:
1. We source from around the world to find inspiring product designers
so that we can inspire our customers to create. Each item is therefore
inching a bit closer to the customer.
2. We believe that a better world is one where there is less
mass-production and more handmade creativity. Inching Closer to a