We are a 24-hour, 7 days a week fitness center. We will also offer tanning and massages. Our main competitors are Snap Fitness and Anytime Fitness. We are a similar concept, but with a little more of a classier look.
Our target audience is anyone who wants a convenient way to quickly workout whenever they want. Our prices will be affordable and our gym will create an atmosphere of being a comfortable place away from home.
We are looking to solidify our brand with a strong logo for the first of many nationwide fitness centers.
The logo will be used for all marketing material such as, signs, website, t-shirts, etc.
We want the logo to be simple to understand and professional. We would also like it to be somewhat sophisticated or chic but nothing feminine or too fancy.
We like warmer rich colors like tiffany blue, chartreuse, rust, and plum , but are open to other colors.
We do not care for purple, lavender, red, or blue.
No clichés like clocks, weights, or people figures.
We thought about possibly incorporating a small hint of a fleur de lis, but that is not a requirement.
We want to see creative ideas!