Completed contest

Creative, Quality Logo Design for Brand New Worldwide Company

Nickif needed a new logo design and created a contest on 99designs.

A winner was selected from 219 designs submitted by 33 freelance designers.

219
entries
33
designers
1
winner
Runner-up design by vikasiz
Runner-up design by vikasiz
Runner-up design by vikasiz
Runner-up design by Maxima
Runner-up design by sapienpack
Runner-up design by sapienpack
Runner-up design by baspixels
Runner-up design by Logo-Guru

How Nickif started their logo design journey

Company name

Mackenzie Woolf

Overview

Mackenzie Woolf is a retailer of quality dog apparel. The products will be sold online as well as being distributed to a select number of high end outlets. Our products are both stylish, innovative and distinct and as such are clearly identifiable from other more generic products in the marketplace.

Some examples of products that will we sell:
* Collars
* Leads
* Coats
* Harnesses
* Beds

We'll aim to give the accurate feedback as frequently as possible. Please feel free to ask any additional questions or to send us your opinions / suggestions to help shape our ideas for the brand.

Tell us a bit about who you are and the people you reach

We're not aiming to sell regular dog products that you would see in the average pet store. The focus is young professional ‘replacement kids’ couples and affluent 'lifestyle' couples; dedicated pet owners that are willing to spend the money on high quality products. We're thinking more along the lines of "style and fashion" over traditional cute pet branding.

Requirements

Mackenzie Woolf is a new company so we are open minded about the new brand. However, as the logo will be being printed on products and will eventually become a fashion logo reconisable in at least the UK and the USA we want to make sure the logo gives off the right image:

* Upmarket, of high quality, expensive, fashionable

NOT:
* Cheap, tacky, average and cute

Think the equivalent of:
* Burberry (http://www.burberry.com)
* Radley (http://www.radley.co.uk)
* UGG (http://www.uggaustralia.com)

Rather than:
* Pets at Home (http://www.petsathome.com)

Ideally, we would love the logo to include a symbol that will be associated with the brand when separated from the logo, so the symbol by itself can be used on products. An example of this would be the Nike tick which can be used to recognise the brand without the word "Nike".

We like the idea of a kind of simple shape / outline of a Wolf, but again these are just ideas so don't let them limit your creativity!

Custom package

US$363

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