Completed contest

DATING Advice Logo

drkellogs needed a new logo design and created a contest on 99designs.

A winner was selected from 137 designs submitted by 43 freelance designers.

137
entries
43
designers
1
winner

How drkellogs started their logo design journey

Summary

I think this topic may be especially difficult because it is an abstract concept, and a bit taboo in our society (although this is quickly changing)

There is a delicate balance between dating/flirting and implicit sexual connotations. It is important not to evoke sexuality here.

Here's the rating system I will use:

1 star - wrong direction
2 star - some elements we like
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - made the final cut!

Company name

HookThatGirl.com, HookThatGuy.com

What inspires you and how do you envision the design for your business?

Single people around the world will be coming to the website to learn about dating, connect with other singles and share their opinions and frustrations.

Design the logo to be:

- Authoritative- Helpful and educational- A safe space to be open- Quick and easy to use- Is distinct and memorable
Make our brand identity particularly distinct and memorable, especially when our users are off our website. We want people to remember that the polarized experience they get from HookThatGirl.com/HookThatGuy.com is provided by a specific brand, not just a generic domain name or “the internet” in general.

Works as just an icon

Make the logo instantly identifiable as part of the HookThat___.com brand, even at small sizes and without the word “hookthat___.com”.
Extends to future sub-brands. HookThat(Whatever).com

Wants

- Use the domain name (hookthatgirl.com and hookthatguy.com) as a word + an icon/logoCan be used online, off-site, and offline- Very memorable and distinct- Communicates the emotions of flirting, fun and love- Extensible to future sub-brands

Don't want

- Abstract designs / icons that take more than 1 second for the visitor to "get it"- Designs that don’t communicate any of the emotions listed above- Anything that communicates anything overly sexual

Custom package

US$424

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Deliverables

AI
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PDF
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