We'd like a contemporary/hip/modern/cute (even thinking silicon valley startup logo whilst being playful for kids) logo. Without being silly or babyish. With the idea that it looks good/clear/clean when used in all branding mediums (bottom corner of Youtube videos and front of t-shirts etc).
We want the ability to have:
1. a standalone emblem (for website avatar etc)
2. text that says 'Phoenix Youth Theatre'
We have sketched out an idea (attached 1. Phoenix and music note - red design). Although we are based in Phoenix, the logo is supposed to be less about the location and more about the bird. This coinciding with the music note (treble clef attached clef.png) to denote music, voice and the performing arts. When you look up 'Phoenix' images, they often look tribal or like a tattoo which we really want to steer away from.
We are trying to play on a treble clef. If there is any way you can take this basic shape and make it into a phoenix bird that would be great. To do this and make it true to form, we would like the direction of the tail to be facing/scooped to the left and the direction of the beak to face to the right.
We really like the contemporary approach of attached (Phoenix coffee co. 2. Simple logo). The fluidity also gives an indication of more 'art' and less 'football team'. It looks clean and almost like it was drawn in a couple of easy brush strokes. Like it might be in motion and like it’s in flight as opposed to blocky and stagnant.
As an optional idea: although I think it would be tricky to incorporate an actual flame without looking cliched (perhaps on the tail of the treble clef?), given the outline of the Phoenix and music note, we do like how the colours segment in attached 3. Flame colours and 4. Segmented colours. (Our brand colours listed below).
We do teach children so eye-catching color is great but we do want to avoid the logo being over complicated and intricate.
Our brand colours are:
Lastly, our brand colours are: