Our brand is focused on making high quality multimedia storytelling easy and accessible. For our clients, we deliver content that meets their needs and helps communicate their brand’s story. For our creatives, we connect them with interesting projects, training opportunities and new software/gear.
We approach content creation in a fresh and playful way and this should be reflected in our branding. Our yeti shouldn’t be in the traditional pose where he’s slinking along a mountain – he should be standing tall and proud. He’s strong and powerful, he’s not afraid to be seen.
In our minds, the noble yeti represents our network of talent. The people we work with are bold and creative. They see things from a different perspective and they get things done. To our clients, we operate almost like a mythical creature that you never quite see or interact with – we just deliver the content that you need.
We like the idea of a Yeti facing straight on, not in profile. While something in a cartoonish style could work, we don't want it to feel childish or cutesy. We want there to be some kind of unique graphic element along with the Yeti, something either evocative of "noble" or of filmmaking/creative work. Some icons that we like are a crown, a camera, or crosshairs/camera framing.