We are a retailer of used cars in the UK. Our main route to market is the internet so first impression counts. We sell a broad range of late low mileage vehicles, so we compete with the main dealers and car supermarkets.
Our target audience is car buyers of all ages so our logo needs to appeal to all buyers.
We want the logo to be modern and inventive. We are here because we didn't want a ready made logo.
We like car shapes but they are not a pre-requisite.
Does the word lend itself to becoming the design? i.e a car
Something that can last and not date. Clean and strong.
We like google, virgin, motorpoint (UK company), apple.
We want a simple and clear design. We like strong colours but not too garish.
We don't want to influence it too much early on as we want some imaginative ideas.
We don't want clip art or something cartoony.
Words that represent would be;
Logo needs to be able to lend itself to being used on all types of things. Examples are rear window stickers, newspaper adverts or brochures, etc.
We will be looking for other items in the future, i.e letterheads, web page, etc so there is a chance for more work for the winner.
Find us something original and unique.
Thanks for reading this.
******** NEW Have uploaded an example of the green we like and also a design that someone may wish to try and create a variation on. **********