Tell us a bit about who you are and the people you reach
Target Audience: HR Directors, CFO, CEO, Director of Benefits
Product/Offering: Provider of Employer Paid and Voluntary Insurance benefits
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
Other color requirements
We are open to multiple color schemes -- Blue was our first choice, but we are happy to look at other options. Lighter/brighter colors are encouraged.
Blues: Knowledge, trust, calm and honesty.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
So far the first round of designs came off too corporate and too serious. Lighter mood, fresher, and brighter than the standard insurance agent/law firm feel that we mostly got. More startup feel than insurance. The idea is to put out educational cartoon videos explaining insurance products, so we want the brand to have a lighter feel.
We like the idea of the bubble lettering (we'd like to see mostly rounded corners but some examples w/ sharper edges in the font) and all lower-case except the L. We like the idea of the "K" having a multiple shadows (or reflections effect) to convey the idea of marching in a row (in lockstep, like military style or marching band). The word "benefits" smaller and to the right after "Lockstep," then the tagline below, which is "We march to your drum."