Lifestyle is a platform that creates and sells online courses on filmmaking. More specifically, it teaches people how to make travel/lifestyle films.
I'm looking for a clean, minimal and simple logo to use throughout the brand.
I recently filled out some questions for the brand, and have included them answers here so you can get a sense of what the brand is all about:
What is the brand's mission?
- Providing people key knowledge they need in a quick and easy manner
- Inspiring others creatively and give them the creative tools they need to stay motivated and give them habits and mindsets to help them achieve their create goals, centred around filmmaking.
- Delivering real change in people’s filmmaking abilities, and therefore the creations they make.
- Enabling people to express themselves through video, and begin and continue the journey of creative mastery.
If you thought of the company as a person, how would you describe them?
I would describe the company as someone who is very interesting, mind expanding, and helpful. That person is also extremely authentic, down to earth, and human. It has a mission in the way it wants to educate and what it wants to teach, and does that with integrity.
When the brand communicates, what are the main goals (e.g. educate, inspire, entertain, show expertise, etc.)?
The main goals in brand communication are to educate, entertain, express and inspire.
What makes this brand unique?
- Travel, lifestyle, dreamlike production and vibe to the video content.
- Authentic, down to earth, human style of teaching.
- Mind expanding and in depth approach and explanations
- Breakdown of intangible concepts into step by step actionable lessons.
- Keep it authentic, real to you, raw, yet structured and professional.
- Keep it simple. Simplify and avoid the curse of knowledge.
- Think deeper and bigger - connect ideas and formulate structures
- Aspire - create something from nothing
- Inspire - spread positivity, hope, and engagement with life
- Keep pushing, create real change
- Pay attention to detail, be professional