Regarding the name, KupKupFu Collective...
氣功 <-- These are the Chinese characters for the word "QiGong". Though I am certainly not married to their use in the logo, see the description below for an explanation of our name.
In the Qigong practice known as Walking Qigong, or “Kup, Kup, Fu”, the prescribed method of breathing (two inhales per exhale) is said to maximize oxygen intake, thereby developing and strengthening the practitioner’s lung capacity over time.
We chose this name for our coaching practice to signify our commitment to developing and strengthening the leadership capacity of the social enterprises that we support.
Our definition of social enterprises refers to organizations which are committed to bringing forth an environmentally sustainable, spiritually fulfilling and socially just human presence on this planet.
Note that this business will likely operate as a trade name (i.e., "doing business as") of Steve Heller & Associates, LLC (http://www.hellercoaching.com), but is entirely separate from that business, targeting an entirely different client audience, and will be marketed without any direct association to SH&A.