this logo needs to convey sophisticated, intellectual, smart, creative, forward thinking, value creation, social justice, disruptive thinking. primary use is for website and business cards. simple, clean, crisp,
here is the crux of this business:
1. CIRCULAR THINKING WAS ONCE FLAWED LOGIC. NOW IT IS THE ESSENTIAL PLATFORM FOR ALIGNMENT OF CORPORATE, CONSUMER, AND SOCIAL GOALS AND THE CREATION OF LONG-TERM, STAKEHOLDER VALUE.
2. Linear business models; take, make, waste.
Credit-fueled, unit-driven overconsumption; environmental plundering.
Short-term, top-line, shareholder value above of all.
Free market cannibalization of equality and democracy.
These are the challenges we face.
3. Efficient resource use, capture and value creation; zero waste.
Business and job creation catalysts, product-as-a-service consumption models.
Tech- and design-enabled access to secondary and incremental markets.
Re-emergence of middle class jobs and opportunity.
This is the opportunity of the Circular Economy.