Greg came up a clean, sharp logo for my project that had the added benefit of contributing an iconic brand image. Extraordinarily useful, all round. He's responsive, fast, and hard-working. I hope we can work together again!
How Silver Crest started their logo design journey
Who are you known as?
Silver Crest Insurance, Inc.
Tell us a bit about who you are and the people you reach
Supplemental health insurance for seniors aged 65 and up. Target audience is retired, has adult children graduated from college, is active on social media like Facebook. Please consider the consumer's eyesight when creating (Certain colors and fonts are easier for them to see. Contrasting background to foreground, sans serif fonts are best, they have trouble seeing blue-yellow colors.) We stand out from the competition by offering face-to-face meetings, while the competitor speaks to a call center. We build long lasting relationships, while competitor has none. The major selling point is that Silver Crest offers a consultative approach to Supplemental Healthcare Insurance, and will hold the customer's hand, guiding him or her through confusing and complicated healthcare matters.
Hoping to present a distinguished, professional, appearance. Playing off of the name, Silver Crest (family crest variation may be an option? A blue jays feather tuft of hair (similar to the Blue Jays baseball team) and/or mountains, mountain crest. A unique symbol-made up or a variation of a real image. Another route could be armor, because insurance protects you. Go wild and creative, off the wall...we can always tone down or change later. Thank you!
What industry do you think your business is most related to?
Accounting & Financial
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We would like an easily recognizable logo that speaks to the older audience. Don't think of the stereotypical grandma in a rocking chair, the Baby Boomers want to look and feel young, they love talking about their grandchildren, they exercise and do yoga, zumba, golf. We would like to do for health insurance what Geico did for car insurance. Not so much humorous, but a unique way of perceiving it; a national brand that elders identify with and trust. Much like a "cool older brother or sister" they admire and turn to. Older people do not see themselves as old, and this logo should not either. Let's put some sexy in senior healthcare insurance. Can't wait to see your ideas! Thank you!