Do not Use Helvetica fonts, however I really like the Helvetica font style. Sorry! :)
Do not use Red
The logo title is: WAYPOINT
We may also go by WAYPOINT CREATIVE, please propose a version with and without this additional word. the word Creative should be smaller and secondary. See attached example.
we need a symbol to accompany the logo. It can me part of the logo title like Hammer or a separate icon like goldtooth from the link above of similar companies