Attached is a design brief that explains what we are trying to do. A successful logo will: communicate what we are about (understand the change in the legal industry. so this community will be better equipped to make decisions, problem solve, and effectuate change). The logo will have a strong shape so it prints well in black and white. The logo will have a single feature in the logo that helps it stand out. It will NOT have stereotypical symbols associated with law or the legal industry. Please no gavels, no scales of justice, no court houses, no Romanesque columns, and no clipart like graphics.
What is changing in the legal industry? Everything. The changes in the legal industry are not just driven by technology. Change is being seen in the way we educate attorneys, the way law is practiced, the professional positions of the people who are working in the industry (it isn't limited to just attorneys any more), what clients demand, what the broader society needs ... the list goes on and on. Because change is not being seen in one specific area, it is important for us to not limit ourselves to just one of the areas. The diffusion of innovation curve is one way which people have depicted change. But others have depicted change in other ways. Some people, for example, have illustrated change by depicting growing crops (corn, specifically), or symbols representing osmosis (going from an area of high concentration to an area of lower concentration). All of this change is a bit abstract, so our logo should be a bit abstract to reflect this reality.
The most successful logos will have a shape -- or will have a feature -- that can be used in a variety of ways. For example, the shape or feature may be used in backgrounds or on a stamp.
The logo should be able to be reproduced at small sizes and not lose its detail. Very fine lines or small details will probably be less successful.
Thank you in advance for your interest and creative work. We look forward to working with you.