Tell us a bit about who you are and the people you reach
We rent "Intelligent Roadside Devices" for Road Construction projects. We blend traditional traffic control equipment (cones, barrels ... orange stuff on road) with technology (traffic sensors, cameras, etc...). We put the IoT into road construction. Our target audience is the State DOT, Counties, Cities, and Road Contractors.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Oranges: Creativity, adventure and happiness.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This isn't a logo for our business. This is a logo for a product that we provide. I am not sure if I want a slogan or not, it kind of depends on how it looks. Possible slogan options are: "Technology solutions for work zones", "making work zones smarter", "blending technology with work zones", ... just some ideas.
ALSO ... I like the idea of an orange CONE that has technology or nerd-ness to it. I don't like the face or hardhat image for the logo.