Catchy is an experimental post-rock melodic dance metal roots band that disbanded when it got old and now it is a consulting, content, naming, and copywriting concern. It still has a rhythm you can dance to and meaningful lyrics you may wish to inscribe or tattoo on your office supplies or body parts.
It’s overblown. It’s not a name, it’s a revolution of irreverence. It says, here’s to the things that leave you slack-jawed and weak-kneed. It says “YES” when other things say, “I dunno I guess maybe, whatever…”
If it was an animal, it wouldn’t be just one animal it would be ALL the animals lumped together to create one big meganimal called a Catchysaurus Rex.
Catchy’s brand platform has pillars upon which adjectives cling like golden, low-hanging fruits. Each is carefully curated and entirely secret but forms our shared and silent battle cry.
Our deliverables come in multimedia, Word files, Powerpoint-Keynotey things, sometimes in the body of an email or text messages or interpretive dances or primal screams that don’t sound at all like battle cries. They are thinkings and writings and insightfulness and perspective and plans that are tectonic in their impact and efficacy for companies brave enough to adopt some measure of the Catchy spirit. Also, T-Shirts for sure.
Above all, Catchy is a brand. It is so obviously a brand. It done got branded. It can sell anything that benefits from having a brand branded upon it. It can be a seal of approval or a certificate of authenticity. It says “whatever thing this is that we just stamped this dang thing on, where it wasn’t catchy before it sure is Catchy now!” Did we mention T-Shirts?
The industry, you ask? The audience, you ask? Transcend these mortal thoughts! Catchy glows with the light of 1,000 industries, a holy union of entertainment/arts, fashion, business/consulting, and (of course) Internet begins to approach it. Something new. Boring businesspeople of middling age who have long since forsaken their dreams and their right brains in favor of building their bank account and paunches. They’ll bring their Catchy schwag home from a transformative introductory meeting with Catchy’s dazzling ambassadors, and their otherwise surly and dismissive teenage children will immediately see their parents in a new light. They’ll steal everything adorned with the Catchy logo so that it will organically become an international youth sensation. Catchy spans generations and sensibilities like no brand to come before; it doesn’t just connect them, it merges them forever, destroying all boundaries under the weight of Catchy’s transcendent promise of everlasting vibrance for humans and their arbitrary groupings.
Anyway, take your best shot.