For the busy family with children, Mobius after school care is the quality leader (in after school care) in the NWA community because Mobius offers the only curriculum based program that provides exceptional learning experiences, like art classes, science classes and technology classes, all designed to inspire children and keep them on track after school and during the summer, so that parents can rest assured that their children continue to learn and grow even after the school day ends.
Who are we talking to? Who is our Target Audience?
Our customers are parents of children age 5 (K) through age 12 (6th grade) that live in or around Bentonville or Rogers, AR. Key target audience segments (Boomburbs, Up and Coming, Soccer Moms) below:
Boomburbs are families with an average household size of 3.25, the median age of 34, median home values of $350,000, and a median household income of $113,400. Boomburbs are young professionals with families that have opted to trade up to the newest housing in the suburbs. The original Boomburbs neighborhoods began growing in the 1990s and continued through the peak of the housing boom. Most of those neighborhoods are fully developed now. This is an affluent market but with a higher proportion of mortgages. Rapid growth still distinguishes the Boomburbs neighborhoods, although the boom is more subdued now than it was ten years ago. As is the housing market. Residents are well-educated professionals with a running start on prosperity.
Up and Coming Families are defined as residents with an average household size of 3.12, the median age of 31.4, median home values of $194,400, and median household income of $72,000. Residents are younger and more mobile and ethnically diverse than the previous generation. They are ambitious, working hard to get ahead, and willing to take some risks to achieve their goals. The recession has impacted their financial well-being, but they are optimistic. Their homes are new; their families are young. And this is one of the fastest-growing markets in the country.
Soccer Moms are families with an average household size of 2.97, the median age of 37, median home values of $257,400, and median household income of $90,500. Soccer Moms is an affluent, family-oriented market with a country flavor. Residents are partial to new housing away from the bustle of the city but close enough to commute to professional job centers. Life in this suburban wilderness offsets the hectic pace of two working parents with growing children. They favor time-saving devices, like banking online or housekeeping services, and family-oriented pursuits.