Executive University – ExecUni.org – is a global learning coalition. We gather some of the world's leading universities and lecturers, to co-create digital learning programs for professionals (= people studying mid-career to excel and future-proof their careers).
Our target audience is highly skilled and ambitious professionals. As they buy our courses they want to attach themselves to other world-leading brands (such as large universities) and gain new knowledge.
This all means that our brand identity must reflect knowledge, seriousness, authority, ambition. Envision it being printed on a diploma, for a CEO or similar to have placed on his/her desk.
The logo needs to be accompanied by typography for the certificate that students earn. That certificate is namned "Professional Master". For this project, let us use one of our audiences as a placeholder text: Executive Assistants. So the full typography should read: Professional Master for Executive Assistants.
The typography needs to be planned so that it works as a symbol on powerpoint slides, in videos (placed in the corner of the screen, etc).
Here are some visual identities that we relate to and like: